Review of Sports Teams, Fans and Twitter

Watkins, Brandi. Sports Teams, Fans and Twitter: The Influence of Social Media on Relationships and Branding. Lanham, MD: Rowman and Littlefield, 2019. Pp. 115. Bibliography and Index. $85.00 hardcover, $80.50 e-book. Reviewed by Brett L. Abrams The fan-team relationship, a cornerstone in the lives of many people and the bedrock of a sports teams’ survival.…

Review of Touchdown

Gems, Gerald and Pfister, Gertrude, eds. Touchdown: An American Obsession. Great Barrington, Ma: Berkshire Publishing Group LLC, 2019. Pp. 364. Appendices, notes, glossary, index. $49.95 paperback. $125 hardcover. Reviewed by Russ Crawford Gridiron football is the most popular team sport in the United States, and the history of the sport has been explored by a…