Review of Sports Teams, Fans and Twitter
Watkins, Brandi. Sports Teams, Fans and Twitter: The Influence of Social Media on Relationships and Branding. Lanham, MD: Rowman and Littlefield, 2019. Pp. 115. Bibliography and Index. $85.00 hardcover, $80.50 e-book. Reviewed by Brett L. Abrams The fan-team relationship, a cornerstone in the lives of many people and the bedrock of a sports teams’ survival.…