Review of Sports Teams, Fans and Twitter

Watkins, Brandi. Sports Teams, Fans and Twitter: The Influence of Social Media on Relationships and Branding. Lanham, MD: Rowman and Littlefield, 2019. Pp. 115. Bibliography and Index. $85.00 hardcover, $80.50 e-book. Reviewed by Brett L. Abrams The fan-team relationship, a cornerstone in the lives of many people and the bedrock of a sports teams’ survival.…

Review of American Sports in the Age of Consumption

Hillman, Cory. American Sports in an Age of Consumption. Jefferson, NC: McFarland, 2016.   Pp. 204.  Notes, References, Index.  $29.95 softcover. Reviewed by Rich Loosbrock Not even a casual observer of American sports could fail to see the element of consumption at any major sporting event.  Jumbotrons scream at the spectators, splashing constant advertisements amidst the…