Review of Sports Teams, Fans and Twitter

Watkins, Brandi. Sports Teams, Fans and Twitter: The Influence of Social Media on Relationships and Branding. Lanham, MD: Rowman and Littlefield, 2019. Pp. 115. Bibliography and Index. $85.00 hardcover, $80.50 e-book. Reviewed by Brett L. Abrams The fan-team relationship, a cornerstone in the lives of many people and the bedrock of a sports teams’ survival.…

Sport and Society – The Dangerous Twitter-verse

Editor’s Note: “Sport in American History” is excited to cross-post Richard C. Crepeau’s “Sport and Society” column. This post was originally published on August 3, 2018. A full archive of his Crepeau’s columns can be found by clicking here. Over the past few weeks, the tweets of three major league baseball players have made headlines. All three players wrote…

Sports Books, Popular Culture, and Audiences

By Brett L. Abrams Like many of you, I finished a book and quickly realized how much more work remained as one faced the challenges of marketing the work! Terry Bradshaw: From Super Bowl Champion to Television Personality emerged from Rowman & Littlefield which is a good press with a small publicity department. Since I…