The Bud Wilkinson Show: Television, the NCAA, and the Cold War

By Andrew McGregor During the fall of 1953 Bud Wilkinson, head coach of the University of Oklahoma, launched his own coach’s show. The fifteen-minute program initially aired live on Tuesday nights at 10:15 p.m. on Oklahoma City’s WKY-TV. Plainly titled “Bud Wilkinson’s Football,” newspapers simply described it as “OU’s famous coach discusses football.”[1] The show…