Review of American Sports in the Age of Consumption

Hillman, Cory. American Sports in an Age of Consumption. Jefferson, NC: McFarland, 2016.   Pp. 204.  Notes, References, Index.  $29.95 softcover. Reviewed by Rich Loosbrock Not even a casual observer of American sports could fail to see the element of consumption at any major sporting event.  Jumbotrons scream at the spectators, splashing constant advertisements amidst the…

Strong is the new sexy? Fitness Philosophies (Part 1)

Sandwiched between pop culture quizzes and cat videos, fitspirational images litter the internet. These fitspirational images combine pictures of fit-looking white women clad only in short spandex shorts, sports bra, tank top, and long pony-tail with short “just do it”-type taglines to purportedly provide fitness motivation while ushering in a new era for women and their bodies.                   Fitspirational…