By Kate Aguilar
On Friday, July 24, 2015, popular ESPN Radio talk show host Colin Cowherd incited a stampede of criticism when on Thursday’s program he remarked that baseball was not a “thinking man’s game” as evidenced by the number of Dominican players. On Thursday’s The Herd with Colin Cowherd, he began his self-proclaimed 57-second “rant” taking aim at the critics of Miami Marlins’ manager Dan Jennings, who were angered by his lack of professional coaching experience. Cowherd exclaimed, “I mean the Marlins put a general manager in their dugout. People freaked out. Like, ‘Whoa!’ It’s baseball. You don’t think a general manager can manage? Like it’s impossible? The game is too complex? Like I’ve never bought into that baseball is just too complex. Really? A third of the sport is from the Dominican Republic.” He went on to say:
The Dominican Republic [has] not been known in my lifetime as having world class academic abilities. I mean a lot of those kids come from rough backgrounds and have not had opportunities academically that other kids from other countries have. Baseball is like any sport. It’s mostly instincts. A sports writer who covers baseball could go up to [Chief Baseball Officer for the Arizona Diamondbacks] Tony Larussa and have a real baseball argument and Tony would listen and it would seem reasonable. There’s not a single NFL writer in the country that could diagram a play for [Patriots head coach] Bill Belichick. We get caught up in this whole thinking man’s game.
That Cowherd’s careless causality of the Dominican, educational opportunities, and the presumable lack of intelligence required to play baseball warranted a response is indisputable. It’s the conformity of the criticism, however, that is of most interest to this post. Intriguingly, no attention has been given to the second part of his rationale, the juxtaposition of football against baseball as the “thinking man’s game.” In his sport fable, Cowherd positions Patriots head coach Bill Belichick as the knight in shining armor. What is most troubling about this comparison is not simply that Cowherd plays up an historical ideal laden with connections to nationalism, Whiteness, war, and imperialism at the expense of Dominican players, but also that he does so at the expense of the racial and historical complexities of the game of football itself. In doing so, he prevents a more nuanced understanding of race, class, geography, and sport through the prism of American football. By not highlighting the dangers of this mythology, Cowherd’s loyal listeners aren’t the only ones following the herd. So, too, are his critics.
The following day, Cowherd reiterated the long-form as he attempted to explain, if not defend, his perspective. He offered statistics on the “educational hurdles” facing the Dominican Republic to show it was not opinion but “research” that drove his rationale. “Was I clunky? Perhaps. Did people not get my tone? I get it,” he finally conceded. Major League Baseball, players, and fans alike, though, did not get it. Neither did ESPN. Cowherd began hosting the three-hour mid-day show in 2003. In his 12-year run he had amassed a group of loyal followers. According to Traug Keller, who oversees ESPN Audio, Cowherd hosted a “very successful show,” averaging three million of ESPN Audio’s approximate 20 million listeners per week. This was in addition to the 1.1 million who watched the show televised and another 750,000 who streamed the show weekly. Despite his popularity, by the close of Friday, ESPN had parted ways with the host, releasing a statement that read, “Colin Cowherd’s comments over the past two days do not reflect the values of ESPN or our employees. Colin will no longer appear on ESPN.”
ESPN was not the only one to break from The Herd. Major League Baseball also released a statement, noting, “Major League Baseball condemns the remarks made by Colin Cowherd, which were inappropriate, offensive and completely inconsistent with the values of our game. Mr. Cowherd owes our players of Dominican origin, and Dominican people generally, an apology.” The Major League Baseball Players Association quickly followed suit, with executive director Tony Clark proclaiming, “As a veteran of fifteen MLB seasons, I can assure you that our sport is infinitely more complex than some in the media would have you believe. To suggest otherwise is ignorant, and to make an ignorant point by denigrating the intelligence of our Dominican members was not ‘clunky’ — it was offensive.”
Dominican Toronto Blue Jays right fielder José Bautista also responded, in part:
Not only am I proud to be from the Dominican Republic, but it is an honor to be representing the DR in Major League Baseball. Unfortunately there are hardships that do exist for people of every background, and in some circumstances, yes there are “educational hurdles.” However, there is a difference between that and ignorance or stupidity, which I believe was implied.
SB Nation editor Tom Ziller joined the pack, describing the rant as Cowherd’s “racist piece de resistance.” SB (Sports Blog) Nation is a sports network primarily driven by part-time contract writers, a conglomerate of over “300 individual fan-centric sports communities.” The verdict of the court of public opinion was swift and concise: Major League Baseball, players, and fans weren’t buying it.
Of course to call Cowherd’s comments a “racist piece de resistance” shows the host as no stranger to controversy. In his assessment of the show’s popularity, Keller, of ESPN, admitted, “Part of the reason he has a big following is he talks about a little bit of the intersection of sports and society. And there are times when some of that conversation is uncomfortable… He does push it a little bit. But he does engage people and that gets [a] response.”
Those who listened to The Herd know there is no love lost between him and baseball; Cowherd is a self-professed “football guy.” The celebration of football and the White masculine leader – the White coach – as the cultural ideal predates his show. Indeed, the sport’s popularity as America’s favorite pastime, a title earned during the Cold War when it supplanted baseball as America’s premier spectator sport, is a product of the game’s historical relationship to masculinity, race, citizenship, and war. At the turn-of-the twentieth century, football served as a powerful metaphor for leaders like Theodore Roosevelt who were concerned with the overly refined culture and its effects on White manhood. Roosevelt championed college football above all other sport because of its militaristic qualities and preparation of college-aged White men for war and, consequently, national leadership. He took such an interest in the game that when violence threatened the integrity of the sport, he invited delegates from the eastern establishment – Harvard, Yale, and Princeton – including the “father of American football” Walter Camp, to the White House in 1905 to encourage fair play. Roosevelt remains significant to the legacy of American football because some histories, including the National Collegiate Athletic Association’s (NCAA), have attributed the formation of the organization to him and these meetings.
Historian Kurt Edward Kemper shows that while football became a national craze during this period, it rose in cultural significance during the Cold War because it was used as a form of “American exceptionalism” (p. 21). Unlike any other sport, it represented the might, militarism, structure, technical sophistication, and affluence of American life (p. 22). It followed the Cold War script by presenting a level playing field, and, yet, showed national anxieties surrounding masculinity, race, citizenship, and leadership as White men remained on top. (According to the most recent Harris Poll, which has identified the interests of sports fans 18 and over since 1985, football remains “king,” with the NFL muscling out Major League Baseball as the country’s most popular sport for the 31st year in a row.)
In his flawed analysis, or lack thereof, of the intersection of race, class, and sport, Cowherd pivots his reductive opinion on a matter of geography. The “educational hurdles” that impacted Dominicans and thus the cerebral nature of the game were “Third World” problems, a term loaded with racial and geographical privilege. The stereotype inherent in this argument is that such hurdles do not exist in the United States, although the National Urban League’s 2015 State of Black America Report shows educational inequity as a primary concern of the African American community. Historian and cultural critic Robin D. G. Kelley has explored how economic and “educational hurdles” have impacted the advancement opportunities of urban Black youth. Although his work looks at the end of the twentieth-century, it remains timely in showing how the segregation of Blacks into certain neighborhoods and schools make play (and other forms of social expression like music) a more reasonable, if not unrealistic, form of advancement than education. In urban America, then as in now, Black (and Brown) youths aren’t often given the tools and breaks to overcome “educational hurdles,” so they focus on clearing actual hurdles instead. Sport becomes a way out for them and their families. Kelley’s work, like José Bautista’s statement, reveals the flawed conflation of race, class, the Third World, and baseball that drives Cowherd’s assessment of the game; a lack of a degree or advancement educationally does not necessarily determine what one knows but may be, quite simply, the result of different available paths with more advantageous economic outcomes.
In choosing Belichick, in contrast, to uphold football as the “thinking man’s game,” Cowherd plays upon another mythology, an ideal of football that makes it most fit for the shaping of national leaders and White men as most fit for the sport. The question his herd of critics must ask then is why in 2015 some sports fans like Cowherd are still more comfortable with this sport and the White coach as the cultural ideal, as the best American sport has to offer? It is of interest, for example, that the mind behind the NFL machine is Belichick over that of Seattle Seahawks’ Pro Bowl cornerback Richard Sherman. Sherman gained national attention in 2014 for his epic trash talking of a San Francisco 49ers player at the conclusion of the NFC Championship Game. He received widespread condemnation for his “thug” behavior by media and fans. The day following the game, in fact, the word “thug” was used 625 times on television, more than on any other day in the past three years.
In a press conference later in the week, Sherman challenged the racial implications of the term, questioning why hockey players who often abandoned the game altogether to fight were not labeled as such. The term has largely been used to describe the presumably unlawful actions of Black and Brown inner-city males. Sherman was from the inner-city, from Watts and Compton, California. But, like many in all sports from urban America, he had never been arrested nor gained attention for any questionable actions off the field. His notoriety had been for outstanding play. Less attention, until the incident, had been given to the fact that he had also excelled off the field. He graduated second in his high school class, maintained a 3.9 GPA at Stanford University, and pursued a master’s degree while fulfilling his final year of eligibility. To assume that Black players like Sherman are exceptional is as problematic as Cowherd’s positioning of Belichick as football’s normative “thinking man.”
Such misrepresentations are two sides of a heavily weighted coin. Belichick, one could argue, makes sense as the “thinking man” because he is the coach, regardless of his race or any player’s. The perceptions of White coaches as thoughtful and non-White players as irrational are not unrelated. The knight is required to tame the dragon. The idea that Black men are unfit to lead has a long history, as reflected in popular ideas surrounding Whiteness, masculinity, and the “Old South.” This mythology has real consequences. For the NFL, “there were [only] five head coaches of color at the start of the 2014 season…” According to the Institute for Diversity and Ethics in Sport’s 2014 Racial and Gender Report Card, of the league’s 32 teams in 2013, 67.3 percent of the players were Black. In upholding a cultural ideal, Cowherd’s critique obscures a more complex and arguably devastating reality. Belichick may be one of the greatest coaching minds of his generation, but we are only able to see and appreciate that because he was chosen to coach in the first place. This may be because of what he knows; it may also be because of what he knows and who he is: a White man in a sport that still disproportionately celebrates and provides advancement opportunities for White leadership. (It is because of such numbers that the league instituted the Rooney Rule in 2003, which required teams with a head coaching opening to interview at least one minority candidate. The outcome of the rule continues to receive mixed reviews.)
The NFL is not the only gridiron where White men rule. The 2014 Racial and Gender Report Card for College Sport revealed that the Football Bowl Subdivision (FBS), the top level of college football, employed only 14 Black head football coaches at the start of the 2014 season. This was a decrease of one Black head coach from 2013. To put that in perspective, the league employs 14 Black head coaches out of 128 teams. All FBS conference commissioners in 2014 were White. Such numbers exist despite an increase in athletes of color at the college level since the 2008-2009 season, with the largest percentage of Division I players as Black at 46.9 percent . Cowherd addresses none of these color lines in his analysis of American baseball and football.
On July 24, 2015, sport historian Adrian Burgos, Jr., published a thoughtful piece about race, class, privilege, and the Cowherd controversy. It, too, did not engage the coupling of baseball and football, but unlike all the other articles I have come across, it did question Cowherd’s perceptions of Dominican players as a product of his White privilege. Burgos, Jr., noted:
The stereotype that Latino ballplayers are dumb is not new. Part of it arises from the different ability levels of Latino players to communicate in what is for them a second language, English. However, finding it difficult to acquire bilingual skills is not a sign of a lack of intelligence, but involves active learning and attempting to adapt to living in a new society all the while trying to make it to the major leagues (and stay there). Ironically, many of the sportswriters and broadcasters who have poked fun at the accents and halting English of Latino players do not themselves speak a second language.
Cowherd would go on to argue in his defense of Thursday’s broadcast that what showed the lack of “thinking” necessary to play baseball was the multilingualism present in the game. Men from different countries who presumably did not speak English could play together. This stereotype, of course, assumes that such men could not speak English, or learn certain elements of the game in a standard language to perform. As Burgos, Jr., shows, Cowherd does not have to consider such possibilities in his assessment of race, class, geography, and sport because of his place in a racial and gendered hierarchy that privileges monolingualism.
Burgos, Jr.,’s work is also significant because it shows that non-White men are not just a side note to American sport and sport history, or people to be ridiculed in an attempt to uphold another sport as the “real” American pastime. As Bautista and Sherman’s play and commentary shows, among thousands of others, they are the American sporting landscape. It is only in appreciating their contribution that we as scholars, journalists, and fans can fully deconstruct it. Cowherd’s failure to do so shows less about the Dominicans he stereotypes and more about his relationship to a cultural ideal and that ideal’s relationship, through Whiteness and masculinity, to power. At the heart of his critique stands a stereotype of American football that celebrates White masculine leadership at the expense of Black play, an ideal as old as the sport itself.
Still, Cowherd was right about one thing. Critics, he proclaimed, should take on his full statement. We must do so to show how the denigration of the non-White ballplayer is in conversation with the reverence for the White male coach; you need the first to ensure the job security of the latter. In breaking with his herd of critics, we have the potential to show how the archetype of the White coach, like the stereotype of the Dominican player, is deeply flawed. Both require a more nuanced understanding of race, class, geography, and sport history, and the thoughtful men (and women) of all races who continue to take the field.
Kate Aguilar is a Ph.D. candidate in History at the University of Connecticut where she studies racial formation, gender, sport, and political culture in the post-1945 U.S. Taking as a lens the University of Miami’s football team, the Hurricanes, her dissertation analyzes the central place of the sport and the city to the 1980s development of the New Right; a focus that makes evident the significance of the Global South and the diverse racial, national, and transnational histories of South Florida and the Caribbean to Ronald Reagan’s particular brand of conservatism and the masculine national identity it fostered. She can be contacted at email@example.com.